Shopify dEsign + Branding
The Launch — $3200
Starting fresh or need a major digital face-lift? Let’s toss the drag and drop and build a beautiful storefront that’s built to convert and looks damn good while doing it.
Design + Assets
Custom Shopify Design + Development
Six core pages — Home, Product, Collections, About, 404 + Cart
Wordmark logo + light branding
Social Media Assets
Branded Customer Notifications + Packing Slip
Tech + Site Launch
Store Setup + Configuration
Collection Setup + Store Navigation
Google Sales Channel Integration
Foundational SEO + Metadata Setup
One Comprehensive Round of Design Revisions
Custom Video Handover — Walkthrough, dashboard overview + quick reference cheatsheet
One Week of Dedicated Post-Launch Support
Timeline — Three Weeks
* payment plans available
The Takeover — $4500
The ultimate glow-up for established brands. Let’s overhaul your branding and messy backend to finally match the incredible brand you’ve worked so hard to build.
The Baseline
Includes Everything in The Launch
Editorial + Experience
Full Branding Package
Up to 3 Additional Pages
Core Brand Copywriting — Banners, headers, brand statement, service pages, and About
Social Media Bios & Brand Guide — Tailored bio text and profile layout settings for Instagram, Facebook + TikTok
Marketing + Integrations
Email Marketing Setup — Custom Newsletter Framework, Welcome + Abandoned Cart Flows
Two Comprehensive Rounds of Design Revisions
Two Weeks of Dedicated Post-Launch Support
Timeline — Three Weeks
* payment plans available
HOW WE DO IT
First
LET'S CHAT
Quick call, email, text, or interpretive dance, whichever you prefer. We'll chat and see what you need and if we're a good fit.
Second
CONTRACT + DEPOSIT
I'll send over a contract and invoice for your deposit. Once both are sorted the project begins.
Third
HOMEWORK
Fill out a quick questionnaire so I understand your business, your goals, and your "no, darling" list. Gather your existing copy, photos, and brand assets.
Fourth
STRATEGY + DESIGN
I’ll map out a moodboard and design direction based on your brand—colors, fonts, the whole shebang.
Fifth
THE BUILD
This is where it all comes together—pages, branding, copy, the whole site. I'll keep you updated along the way.
Sixth
LAUNCH
You'll review everything and use your revisions to make sure it's exactly right. Once we go live, you’ve got post-launch support if any questions pop up or you need a hand.
QUESTIONS, DARLING?
Which package is best for me?
If you're starting fresh or need a little pick me up The Launch gets you everything you need to launch with confidence.
If you want the full experience, a more developed brand identity, copywriting and every detail considered The Takeover is for you.
Still not sure? Get in touch and we'll figure it out together.
Do you offer payment plans?
Yes. Three options:
Shop Pay — apply at checkout for instant approval.
In-House — 50% deposit to begin and
remaining balance due before launch.
Klarna, Affirm or Afterpay— download their app, get approved, select "other store" and check out on Help Darling using your virtual credit card.
Can't you just build me something completely custom?
We can but fully custom builds are a bit like buying a boat. High maintenance, expensive to run, and something always needs fixing.
Every theme in the Shopify theme store has been heavily scrutinized by Shopify before it gets listed. They come with built-in support, maintenance and updates.
A well-chosen theme customized with intention looks fully custom because the work is in knowing what to change and how to do it.
Do you offer marketing and SEO?
Help Darling specializes in design, development and branding. Our packages include basic on-page SEO but we don't guarantee rankings.
You know what they say, Jack of all trades, master of none. We'd rather be really, really good at one thing.
Will updating my website myself be difficult?
Shopify is the biggest and best e-commerce platform on the market for many reasons. Ease of use is one of them. Their full library of tutorials has you covered for almost anything.
On top of that we provide a full video walkthrough or PDF after launch so you know exactly how your store works and where everything lives.
Not the DIY type? Ask about our maintenance packages.
Are there any extra fees?
From us? No. But a few things fall outside the project cost:
Shopify theme — if your package requires a premium theme, this is purchased separately.
Branding and photography — product shoots, photography supplies, and any additional brand assets.
Platform and app fees — Shopify subscription, Klaviyo, and any third party apps we install.
We'll always be upfront about what's needed before we begin. No surprises.