Indigo Bloom
The Details
Now that you've had a look,
here 's the nitty gritty
THE CLIENT
Indigo Bloom is a women's clothing boutique born from two things: a love of getting dressed and a love of horses. Founded by Indie, a Nashville fashion school graduate who spent a few years in the city before the desert called her home, Indigo Bloom is for the woman who knows her style, knows her roots, and refuses to choose between the two.
THE CHALLENGE
Indie wanted to start all over. She needed a brand identity and a Shopify store that felt as considered as her customer. No templates, no shortcuts, nothing that could belong to anyone else. Just a brand built from scratch around a woman who already knew exactly who she was.
THE BUILD
A full brand identity and Shopify launch. Campaign photography directed and generated to match the brand world.
Every section was designed to pull a browser deeper into the brand and connect with the cool girl vibe before clicking add to cart.